VOICE
Sabum Byun, the Designer Behind BTS Brand Experience, on How He Uses AI
Planning, imagery, development — he is already working with AI across them all. After more than 20 years shaping the faces of brands, how does a designer approach AI, and what is the one thing he still finds missing?
Editor BlueCabinet Editor SPACE DESIGN FAIR
Sabum Byun, the Designer Behind BTS Brand Experience, on How He Uses AI

Sa-beom Byeon, who has designed brand experiences for Naver, 29CM, and BTS, is not afraid of AI. He uses it to fill the gaps in areas where he is less confident, and when a better tool comes along, he switches without hesitation. Yet there is one thing this colleague — who can spend twenty hours a day silently facing a screen — can never quite provide. What is it that feels so “dry” about working with AI?

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VOICE How Should We Design Homes for the AI Home Era?
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VOICE Curator Su-jeong Song on the Damien Hirst Exhibition and Art in the Age of AI
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