{"id":101591,"date":"2026-07-22T13:47:04","date_gmt":"2026-07-22T04:47:04","guid":{"rendered":"https:\/\/koreabuild.co.kr\/eng-coex\/?page_id=101591"},"modified":"2026-07-24T14:36:42","modified_gmt":"2026-07-24T05:36:42","slug":"design-summit-2026","status":"publish","type":"page","link":"https:\/\/koreabuild.co.kr\/eng-coex\/design-summit-2026\/","title":{"rendered":"Design Summit 2026"},"content":{"rendered":"

DESIGN SUMMIT 2026<\/div><\/div>

August 6 (THU) – 7 (FRI) 2026, COEX Auditoriam<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Twelve Ways of Weaving Saekdong<\/i><\/div><\/div>

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How Originality Is Made<\/h2><\/div>

Tired of soulless AI imitations?
Or of outdated practices that burn people out?<\/p>\n<\/div>

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Technology has no direction of its own while the established ways of the past are reaching their limits.<\/p>
What truly matters is not which tools were used, but it is an originality that cannot be replicated or replaced.<\/div>

Like Saekdong<\/em>, the traditional Korean textile that brings different colors together in one vibrant composition,<\/p>

true originality emerges through intense collaboration and a carefully cultivated organizational culture.<\/div>
At the 2026 Design Summit<\/strong>, twelve creators from Korea and around the world <\/span><\/div>

whom has woven together their own craft and philosophy to create something original <\/span>will reveal the methods.<\/span>
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\"2026<\/span><\/div><\/div><\/div>
Dates<\/div><\/div><\/div><\/div>

August 6 (Thu)\u20137 (Fri), 2026<\/p>\n<\/div><\/div><\/div><\/div>

Venue<\/div><\/div><\/div><\/div>

COEX Auditorium, 3F<\/p>\n<\/div><\/div><\/div><\/div>

Co-Located Events<\/div><\/div><\/div><\/div>

Space Design Fair, Korea Build<\/p>\n<\/div><\/div><\/div><\/div>

Hosted and Organized by<\/div><\/div><\/div><\/div>

MESSE ESANG Co., Ltd.<\/p>\n<\/div><\/div><\/div><\/div>

Media Partner<\/div><\/div><\/div><\/div>

Blue Cabinet<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

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Speaker<\/h2><\/div><\/div><\/div><\/div><\/div>

[DAY 1] August 6 (THU)<\/h2><\/div><\/div><\/div>
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SPEAKER 10:30~11:20<\/p>\n<\/div>

How to Be a Designer Without Losing Your Soul
<\/span>– The Mindset and Responsibility Behind a Lasting Design Career<\/p>\n<\/div>

Drawing on their experiences in professional practice, the speakers explore not design techniques,
but what it takes to live and work as a designer.<\/p>\n<\/div>

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Everyday Practice \/ Kyungchul Kim & Joonho Kwon, Co-Founders<\/p>\n<\/div><\/div><\/div>

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SPEAKER 11:20~12:10<\/p>\n<\/div>

Designing with AI: Lessons from Practice
What It Means to Design with AI<\/p>\n<\/div>

Design has always evolved through new tools. AI is becoming more than a tool that supports the designer\u2019s work\u2014it is emerging as a partner in thinking, exploring, and creating.
<\/span>Drawing on hands-on experience, this session looks at how AI is changing the design process and opening up new possibilities for creative collaboration.<\/span><\/p>\n<\/div>

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Plus X \/ Sabum Byun, Advisor<\/p>\n<\/div><\/div><\/div>

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SPEAKER 13:10~14:00<\/p>\n<\/div>

Seven Secrets Behind FHHH Friends<\/p>\n<\/div>

Known as stubborn, fun, or simply interesting architects\u2014FHHH Friends has consistently attracted great clients and delivered outstanding work. Through seven secrets, this session reveals how FHHH Friends approaches architecture and builds the culture that makes its work possible. <\/span><\/p>\n<\/div>

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FHHH Friends \/ Seungjae Han, Principal Architect<\/p>\n<\/div><\/div><\/div>

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SPEAKER 14:00~14:50<\/p>\n<\/div>

Cross-Pollinating Content<\/p>\n<\/div>

Office comedy set inside a publishing house (Minumsa TV<\/em>), The intersection of personal taste and economics (Moneygraphy<\/em>), and Heo-Gan-Min.
<\/em>This session traces the creative process behind content that cannot be easily replicated by bringing unrelated ideas together.<\/p>\n<\/div>

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Toss-Moneygraphy \/ Soon-do Baek, Producer<\/p>\n<\/div><\/div><\/div>

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SPEAKER 15:00~15:50<\/p>\n<\/div>

Language and Architecture<\/p>\n<\/div>

\u201cIn the beginning was the Word.\u201d<\/p>\n

Like this biblical passage, my architecture begins with language and ends with language. The Beauty of Poverty is the language that gives my architecture its identity. From it, other languages have emerged, continually expanding the horizons of my work. In this way, my architecture has become an existence shaped by language\u2014embodying Heidegger\u2019s proposition that \u201clanguage is the house of Being.\u201d<\/p>\n<\/div>

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IROJE \/ H-Sang Seung, Architect<\/p>\n<\/div><\/div><\/div>

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SPEAKER 16:00~17:00<\/p>\n<\/div>

Balancing Architectural Works and Social Contributions<\/p>\n<\/div>

A talk covering an introduction to past works for more than 40 years of his career as an architect and the thoughts behind them, as well as over 30 years of experience in disaster relief activities.<\/p>\n<\/div>

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Shigeru Ban Architects \/ Shigeru Ban, Architect<\/p>\n<\/div><\/div><\/div>

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[DAY 2]\u00a0 August 7 (FRI)<\/p><\/h2><\/div><\/div><\/div>
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SPEAKER 10:30~11:20<\/p>\n<\/div>

Breathing Soul Back into a Brand<\/p>\n<\/div>

From stripping a brand back to its essentials to giving it a new identity that people can love again, this session shares the real journey of an in-house design team as it recognized the need for change, made critical decisions, and brought its vision to life.<\/p>\n<\/div>

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Woowa Brothers \/ Suhyeong Ahn, Head of Design & Jeonghwa Lee, Video Creative Design Team<\/p>\n<\/div><\/div><\/div>

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SPEAKER 11:20~12:10<\/p>\n<\/div>

The Museum as a Laboratory<\/p>\n<\/div>

Session details will be announced soon.<\/p>\n<\/div>

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National Museum of Modern and Contemporary Art, Korea (MMCA) \/ Sujung Song, Head of Exhibitions<\/p>\n<\/div><\/div><\/div>

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SPEAKER 13:10~14:00<\/p>\n<\/div>

Sapiens Branding<\/p>\n<\/div>

Drawing on anthropological observation and semiotic analysis, this session explores how brand strategies are developed by reading real-world contexts and applying the human intuition and contextual understanding that AI cannot easily replicate.<\/p>\n<\/div>

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Element Company \/ Jangsoon Choi, CEO<\/p>\n<\/div><\/div><\/div>

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SPEAKER 14:00~14:50<\/p>\n<\/div>

Personal Branding: How Taste Becomes a Brand<\/p>\n<\/div>

Personal branding is not about creating a polished image. It is about uncovering the tastes, experiences, and values that have shaped you\u2014and expressing them through a distinct point of view. This session explores how personal taste can become a unique identity and grow into an irreplaceable brand.<\/p>\n<\/div>

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Hino Consulting Firm\/ Hee-young Noh, CEO<\/p>\n<\/div><\/div><\/div>

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SPEAKER 15:00~15:50<\/p>\n<\/div>

AI Doesn\u2019t Have Ideas. It Supercharges Ours.<\/p>\n<\/div>

Discover how AI is transforming creative work by accelerating execution, expanding possibilities, and creating more space for human ideas.<\/p>\n<\/div>

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Heatherwick Studio \/ Stuart Wood, Executive Partner<\/p>\n<\/div><\/div><\/div>

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SPEAKER 15:50~16:40<\/p>\n<\/div>

Session details will be announced soon.<\/p>\n<\/div>

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ITM Yooehwa Architects \/ Yoo Ehwa, Architect<\/p>\n<\/div><\/div><\/div>

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\ud750\ub974\ub294 \ud14d\uc2a4\ud2b8<\/p>\n<\/div>