SPEAKER 10:30~11:20

How to Be a Designer Without Losing Your Soul
– The Mindset and Responsibility Behind a Lasting Design Career

Drawing on their experiences in professional practice, the speakers explore not design techniques,
but what it takes to live and work as a designer.

Everyday Practice / Kyungchul Kim & Joonho Kwon, Co-Founders

SPEAKER 11:20~12:10

Designing with AI: Lessons from Practice
What It Means to Design with AI

Design has always evolved through new tools. AI is becoming more than a tool that supports the designer’s work—it is emerging as a partner in thinking, exploring, and creating.
Drawing on hands-on experience, this session looks at how AI is changing the design process and opening up new possibilities for creative collaboration.

Plus X / Sabum Byun, Advisor

SPEAKER 13:10~14:00

Seven Secrets Behind FHHH Friends

Known as stubborn, fun, or simply interesting architects—FHHH Friends has consistently attracted great clients and delivered outstanding work. Through seven secrets, this session reveals how FHHH Friends approaches architecture and builds the culture that makes its work possible.

FHHH Friends / Seungjae Han, Principal Architect

SPEAKER 14:00~14:50

Cross-Pollinating Content

Office comedy set inside a publishing house (Minumsa TV), The intersection of personal taste and economics (Moneygraphy), and Heo-Gan-Min.
This session traces the creative process behind content that cannot be easily replicated by bringing unrelated ideas together.

Toss-Moneygraphy / Soon-do Baek, Producer

SPEAKER 15:00~15:50

Language and Architecture

“In the beginning was the Word.”

Like this biblical passage, my architecture begins with language and ends with language. The Beauty of Poverty is the language that gives my architecture its identity. From it, other languages have emerged, continually expanding the horizons of my work. In this way, my architecture has become an existence shaped by language—embodying Heidegger’s proposition that “language is the house of Being.”

IROJE / H-Sang Seung, Architect

SPEAKER 16:00~17:00

Balancing Architectural Works and Social Contributions

A talk covering an introduction to past works for more than 40 years of his career as an architect and the thoughts behind them, as well as over 30 years of experience in disaster relief activities.

Shigeru Ban Architects / Shigeru Ban, Architect

SPEAKER 10:30~11:20

Breathing Soul Back into a Brand

From stripping a brand back to its essentials to giving it a new identity that people can love again, this session shares the real journey of an in-house design team as it recognized the need for change, made critical decisions, and brought its vision to life.

Woowa Brothers / Suhyeong Ahn, Head of Design & Jeonghwa Lee, Video Creative Design Team

SPEAKER 11:20~12:10

The Museum as a Laboratory

Session details will be announced soon.

National Museum of Modern and Contemporary Art, Korea (MMCA) / Sujung Song, Head of Exhibitions

SPEAKER 13:10~14:00

Sapiens Branding

Drawing on anthropological observation and semiotic analysis, this session explores how brand strategies are developed by reading real-world contexts and applying the human intuition and contextual understanding that AI cannot easily replicate.

Element Company / Jangsoon Choi, CEO

SPEAKER 14:00~14:50

Personal Branding: How Taste Becomes a Brand

Personal branding is not about creating a polished image. It is about uncovering the tastes, experiences, and values that have shaped you—and expressing them through a distinct point of view. This session explores how personal taste can become a unique identity and grow into an irreplaceable brand.

Hino Consulting Firm/ Hee-young Noh, CEO

SPEAKER 15:00~15:50

AI Doesn’t Have Ideas. It Supercharges Ours.

Discover how AI is transforming creative work by accelerating execution, expanding possibilities, and creating more space for human ideas.

Heatherwick Studio / Stuart Wood, Executive Partner

SPEAKER 15:50~16:40

Session details will be announced soon.

ITM Yooehwa Architects / Yoo Ehwa, Architect